Versele-Laga
We're in 1932. Great-grandfather Prudent Versele leads a small family company with only a garden restaurant and a grocery shop. It doesn’t take long before he sees the potential. His dream is to produce quality-compound fodder and launch it on the market. Very soon, he makes it happen. The fodder of Versele gains popularity. Only five years later, he could hardly meet the enormous demand. That is when he decided to build his first fodder plant in the Belgian city of Deinze. His success quickly grew in the following years. The factory continued to expand, becoming one of the most modern and efficient in its time. It’s not just the Versele family that gave it their all to create top quality nutrition. Their employees shared this burning ambition. And very quickly, Versele-Laga - led by the second and third generation - also made quality compound feed for pigeons, birds, dogs, cats, horses and farm animals. Not surprising, because from the 70s onwards, more families raised pets in their own homes. Today, more than 15.5 million animals in over 85 countries enjoy Versele-Laga pet nutrition. Versele-Laga has grown into an international manufacturer of pet nutrition and care brand products with seven factories in Europe, one in China and two in the United States. Versele-Laga sells its products worldwide in more than 85 countries. At the same time, they remain a local family company, true to their roots in Deinze, a place where their employees share the same ambition: going the extra mile to keep every animal healthy and active, no matter the age, breed or type. And this through carefully composed pet nutrition and care products. That is how they feed the bond between you and your pet every day!